Highlighting the thinkers and their ideas driving the evolution of Offsite Construction. 
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ERP vs. MES: Why Offsite Factories Need Both to Win

How Moducore and 4Ward Solutions keep your business and factory in sync

Walk into any offsite construction factory and you’ll see two very different worlds. Up front, the business office is quoting jobs, managing finances, ordering materials, and scheduling deliveries. Out on the floor, saws are humming, stations are building walls or modules, and supervisors are racing to hit daily goals.

Both sides have one thing in common: they need accurate, real-time information. That’s where ERP and MES systems come in — and understanding the difference between them is key to building a factory that runs on time, on budget, and with no surprises.

ERP: The Business Brain

An Enterprise Resource Planning (ERP) system is the strategic planner. It’s built to manage everything that keeps your business alive and profitable — quoting, purchasing, payroll, job costing, and project tracking.

In the offsite world, Moducore is the only ERP platform purpose-built for modular and component construction that unifies estimating, procurement, production planning, lifecycle BOMs, MRP, shipping, and customer handoff — in a single platform. Unlike generic ERPs, Moducore connects directly to floor activity through integrated production cards, material requisitions, and WBS-driven scheduling.

With an ERP like Moducore, you can answer questions like:

  • How much profit am I making on each job?
  • When should I reorder materials?
  • Are my projects running ahead or behind schedule?
  • What do my next six weeks of cash flow look like?

Think of ERP as your executive command center. It sees the big picture and makes sure every project aligns with your financial goals.

MES: The Factory’s Nervous System

While ERP looks at the horizon, the Manufacturing Execution System (MES) focuses on what’s happening right now on the factory floor.

That’s where 4Ward Solutions Group’s FactoryOS MES shines. It’s built by people who’ve worked in modular factories and understand the chaos that can unfold when information lags behind the work.

4Ward’s MES monitors every step of production — which stations are active, where delays are forming, what materials are missing, and how each module or panel is performing against the plan. It also tracks cycle times, downtime, quality checks, and rework — giving managers instant visibility into bottlenecks.

With MES in place, you’ll know:

  • Exactly where every job is on the line
  • Who’s working on what — and how efficiently
  • When a station needs materials before it runs out
  • How to balance workloads across multiple lines

It’s like having eyes on every square foot of the shop — without running around trying to find answers.

Why You Need Both

Some factory owners ask, “Can’t I just use one system?” The truth is, ERP and MES speak two different languages — and together, they create a powerful feedback loop.

  • ERP says: “Build 20 modules for Project Alpha. Here’s the budget, the schedule, and the material order.”
  • MES responds: “Station 3 is 20 minutes behind; insulation shortage at Station 5; Module 14 passed inspection.”

Then Moducore’s ERP updates project timelines, recalculates cost projections, and automatically alerts purchasing through MRP-driven triggers — giving your team immediate insights into what to do next. The result is not just tighter control, but a real-time response loop between financial planning and factory execution.

When these two systems talk to each other — as Moducore and 4Ward Solutions can — your business operates with real-time clarity from quote to completion.

A Real-World Example

Imagine you’re building 40 modules for a new apartment project. Moducore schedules the job, orders the materials, and builds a timeline that fits your client’s delivery date.

As work begins, 4Ward’s MES tracks every module through the factory. If one station falls behind or a material runs short, you get notified instantly. The MES feeds this data back into Moducore, which updates the schedule, flags the cost variance, and prompts a purchase order.

No paper travelers. No guessing. No missed deadlines.

The Smart Factory of the Future

Factories that run only on ERP may plan well but stumble in execution. Those running only MES may build efficiently but lose control of profitability. The real winners are those that combine both, linking the boardroom to the shop floor with live data and clear accountability.

With Moducore guiding your business strategy and 4Ward Solutions powering your factory execution, you’re not just building homes — you’re building a smarter, leaner, more predictable company.

Bottom Line

In offsite construction, success comes from integration. ERP gives you the plan. MES delivers the performance. Together, they create the visibility and confidence every factory owner needs to sleep well at night — knowing the numbers match the reality.

Unfolding the Future: Boxabl, Modular Dreams, and Albuquerque’s Housing Gambit

In Albuquerque,New Mexico, a provocative new proposal is stirring up discussions about how cities can reclaim idle land and address housing shortages. Under the plan, modular housing units would be installed on vacant lots across the city—fast, affordable, and with less red tape. What if those modular units were made by a company that folds homes like origami, ships them in a box, and deploys them within hours?

That company is Boxabl—and it just might be the wild card that changes how we think about urban housing.

The Boxabl Promise: Homes That Ship Like Furniture

Boxabl began in 2017 with the audacious mission of making housing scalable, affordable, and simple. Its flagship product, the Casita, is a 361-square-foot studio home packed into a box that unfolds into a fully equipped living space. It comes with a kitchen, bathroom, HVAC, and appliances—ready for occupancy as soon as utility hookups are available.

The company’s defining innovation lies in its transport model. Each unit folds down to fit within the dimensions of a standard shipping load. That means fewer oversized deliveries, lower transport costs, and easier logistics compared to traditional modular construction. Once on site, the home can be unfolded and set up in less than an hour, eliminating many of the delays tied to on-site labor.

Beyond the single Casita, Boxabl envisions a system of stackable and connectable modules. These could be arranged to form multi-room homes, duplexes, townhouses, or even small apartment clusters. In essence, the company is not just selling a unit—it is selling a building system that can evolve with the needs of a homeowner or a city.

Regulatory progress has been uneven. While Boxabl has faced resistance in certain jurisdictions, it has achieved approvals in states including New Mexico and California. That’s significant because it means Boxabl’s product could more readily slide into municipal modular housing programs like the one Albuquerque is exploring.

On the financial front, Boxabl is positioning itself for rapid growth. The company announced in 2025 that it would go public via a $3.5 billion SPAC merger with FG Merger II Corp. This move, along with more than $230 million already raised, reflects the scale of its ambitions. Still, as with many disruptors, the road has not been smooth. Critics point to building code battles, zoning hurdles, and questions about whether the company can deliver on the hype at scale.

Albuquerque’s Modular Proposal: A Playground for Boxabl?

The proposal reported by KRQE suggests activating vacant lots throughout Albuquerque with modular housing. The plan emphasizes speed, affordability, and turning idle land into livable spaces.

The city’s Metropolitan Redevelopment Agency is working with the Piru Group on the proposal that would install a total of 42 modular housing units throughout vacant lots in the city. The group is calling these one-bedroom homes, ‘the future of housing.’

If Boxabl were to partner with the city, the potential impact could be dramatic. The company’s foldable units could reduce time-to-occupancy to a fraction of traditional construction. A home delivered in a box and unfolded on site could quickly provide relief in a city struggling with housing shortages.

Affordability is another advantage. By building in a controlled factory environment and cutting down transport and labor costs, Boxabl aims to make modular housing more cost-effective. This scalability could allow Albuquerque to roll out housing in increments, matching the pace of demand without requiring massive upfront investment.

Because Boxabl has already secured certification in New Mexico, regulatory approval may be less of a hurdle than for other modular providers. That could allow the city to move more quickly from concept to pilot program.

There are also design considerations. By stacking and connecting units, Boxabl offers flexibility beyond the single Casita. Albuquerque could experiment with different configurations—some resembling traditional neighborhoods, others creating denser urban clusters. The challenge will be integrating these modules into the existing urban fabric, ensuring that aesthetics, green space, and livability are not overlooked.

Finally, there’s the question of long-term durability. Factory-built homes often benefit from tighter quality control and predictable maintenance, but Boxabl’s unique folding design has not yet been proven at large scale over decades of use. Albuquerque would need to balance the immediate appeal of quick solutions with the responsibility of ensuring sustainable housing stock.

Beyond the Box: The Broader Implications

Boxabl’s model intersects with three major shifts in the construction world. First is the rise of factory-scale housing, which treats homes more like cars or electronics—products assembled in controlled conditions rather than crafted piece by piece on site. Second is transport-efficient modularity, where the folding design lowers logistical barriers that have long hampered modular expansion. Third is adaptable growth, where homes can expand by simply adding more modules, avoiding the waste and disruption of traditional additions or rebuilds.

These shifts are exciting, but they are not without friction. Building codes remain entrenched in traditional norms, often requiring extensive negotiation before a new modular system is approved. Even with factory-built efficiency, homes need roads, sewers, power lines, and inspections—site readiness can be a bigger bottleneck than the building itself. And while investors are flocking to Boxabl, there’s always the risk that hype gets ahead of delivery.

Yet, the urgency of the housing crisis means cities cannot afford to ignore bold approaches. With affordability slipping further out of reach for many families, with natural disasters displacing thousands, and with vacant land sitting unused in cities across the country, the need for solutions has never been greater. Boxabl is not a silver bullet, but it may be a crucial arrow in the quiver.

A Vision of Albuquerque’s Tomorrow, in Modules

Imagine walking through downtown Albuquerque a year from now. Three vacant lots that once sat empty now host compact neighborhoods of Boxabl Casitas. Some are stacked to create duplexes, others linked to form row-style homes. Shared courtyards give residents green space. Solar panels line rooftops. What once was a dead zone of urban land now pulses with life and community.

This vision is ambitious, but it is achievable if Albuquerque embraces modular innovation. By piloting a handful of Boxabl units, the city could become a national model for urban infill. If it succeeds, the experiment could inspire other municipalities to rethink how they use space, manage costs, and deliver housing at speed.

In an era where housing often feels like a locked box, Boxabl is daring to unfold the possibilities. And Albuquerque’s modular housing proposal might be the perfect place to test whether those possibilities can become reality.

Gen Z is Choosing Trade Schools Over College — And It Couldn’t Come at a Better Time

For decades, the story was the same: graduate high school, go to college, get a degree, land a career. But for many of today’s young people—especially Gen Z—that story doesn’t feel like the right fit anymore. Instead, they’re taking a serious look at trade schools, particularly in the MEP (mechanical, electrical, plumbing) and construction trades.

And here’s the kicker: it’s not just a fallback option. For many Gen Zs, it’s a first choice.

Let’s face it: automation and artificial intelligence are reshaping industries faster than most people realize. Tasks that are repetitive, data-driven, or “mundane” are being handed over to machines. In manufacturing, we’re already seeing AI-driven robotics assemble components. In construction, software is taking over project scheduling, estimating, and compliance checks.

But here’s the catch—no robot or AI system is ready to crawl into an attic to wire a house, or sweat copper pipes under a sink, or troubleshoot an HVAC unit in the middle of winter. Skilled trades are hands-on, problem-solving, human-centered work. Gen Z recognizes this. They see that these jobs are safe from replacement, and in many cases, they’re becoming more valuable as older generations retire out of the trades.

Something else is driving this shift: pride. Gen Z isn’t just chasing a paycheck; they want work that feels meaningful. After years of being told that coding or sitting behind a desk was the future, many are discovering that creating something with their hands is incredibly satisfying. Building a wall, wiring a panel, or fixing a system has instant feedback—you see and feel the results of your labor.

For a generation raised on screens, that kind of tactile accomplishment is a powerful motivator.

Trade schools are responding with fresh, fast-paced programs. Instead of four years of college and six figures of debt, many programs are structured as six-week to six-month certifications, often tied directly to internships or apprenticeships. Some schools even run accelerated bootcamps where students learn by doing from day one.

And here’s where it gets really interesting: many companies are stepping up to cover tuition fees, offer stipends during training, and guarantee positions once students complete their program. Imagine finishing school with zero debt, a job offer in hand, and a starting salary that often competes with or surpasses the income of recent college grads. That’s not a hard sell to an 18-year-old weighing their options.

The economics are clear. While the average college student graduates with more than $30,000 in debt, a trade school graduate can often walk out debt-free—or close to it—and into a job paying $50,000 to $70,000 to start. Add overtime, union benefits, or specialized certifications, and those numbers climb quickly.

Gen Z is also realistic about housing costs, inflation, and job stability. They’re doing the math and realizing that the trades don’t just make sense—they make dollars.

Here’s where offsite construction factories come in. These facilities are in the middle of their own transformation, adopting automation and AI to speed up processes while still relying heavily on skilled labor to actually build, assemble, and finish homes.

For offsite factories, the Gen Z trade school trend is a lifeline. It means a growing pool of young workers trained in carpentry, electrical, HVAC, and plumbing—all trades essential inside the factory walls. Unlike traditional construction, factories can offer steady, year-round work in a climate-controlled environment, something that appeals to Gen Z’s desire for stability and balance.

At the same time, offsite companies have a chance to shape this workforce by partnering directly with trade schools. Offering internships, sponsoring classes, and even embedding factory-specific modules into training programs can create a pipeline of job-ready talent. Imagine a trade school graduate who not only knows how to run conduit but also understands how their skills plug into an assembly line that produces homes at scale. That’s the kind of synergy this industry has been craving.

Offsite companies don’t have to sit on the sidelines. They can:

  • Sponsor scholarships or tuition reimbursement for students willing to work at the factory after graduation.
  • Offer tours and open houses to show trade school students what factory work looks like—fast, precise, and collaborative.
  • Develop apprenticeship programs where students split time between school and the factory floor.
  • Highlight career progression within factories, showing Gen Z that their skills can grow into supervisory and management roles, not just entry-level positions.

By investing in these partnerships, factories not only fill their labor pipeline but also elevate the reputation of offsite construction as a career destination, not just a job stop.

Offsite Innovators’ Bottom Line

Gen Z isn’t rejecting higher education altogether—they’re simply redefining what education means. For them, a welding certificate, an HVAC license, or a journeyman card carries as much value (if not more) than a bachelor’s degree. And they’re right. In an AI-driven future, the ability to fix, install, and build is as irreplaceable as it gets.

For offsite factories, this is the moment to double down. These young workers are eager, debt-free, and ready to put their hands and talent to work. With the right outreach, factories can not only benefit from the trend but help accelerate it.

High-paying jobs. No college debt. Skills that matter. And now, a factory-built future that Gen Z can be proud to help construct.

The Quoting Conundrum: Why Offsite Construction Pricing Is Still a Maze

Even after decades in this industry, I still find myself shaking my head at the quoting process most offsite factories use. Recently, my business partner and I were involved in trying to get three factories to quote on a project. It should’ve been simple: we handed over the same complete specs to each. What we got back was anything but clear — and that’s being polite.

One factory replied within a day, one took a week, and one landed somewhere in between. All three sent us quotes. Only one of them actually addressed the specifications we provided. The others seemed to rely almost entirely on their preloaded standard templates, with minimal effort to adapt them to our project.

It was like asking three bakers for a wedding cake and getting back one wedding cake, one birthday cake, and one loaf of bread with frosting on it.

Then came the real time drain: trying to compare them.

Apples, Oranges, and Mystery Meat

Hours upon hours went into lining up each quote side by side, translating vague line items and deciphering what was included, excluded, or just assumed. Freight? One included it. One didn’t. One bundled it under “miscellaneous.” Taxes? Same mess. Set and installation? Two mentioned it but only one priced it. And nobody seemed to define their post-production charges the same way.

The kicker? One quote came in almost 20% higher than the other two, and even after decades in this business, we couldn’t figure out why. If my partner and I can’t untangle this, how in the world is a developer or builder supposed to?

So what do they do? Most likely, they stick with the one factory they’ve worked with before—the one that at least confuses them the least. That might feel safe, but it can easily cost them money and flexibility down the road.

The Missing Link: Architects Who Don’t Speak “Factory”

Adding to the chaos is what I call the elephant in the room: the Architect. Most architects hired to design these projects have little to no knowledge of what the factory can actually produce. Their drawings often ignore the limits of the production line, leaving factories to either over-engineer the quote or omit critical pieces entirely. Both options lead to incomplete or misleading pricing.

This misalignment between design intent and manufacturing capability is one of the biggest reasons factory quotes come back as vague jigsaw puzzles instead of clear offers.

Why This Matters: Trust and Transparency

In an industry trying to win over developers, municipalities, and financiers, this is more than an annoyance—it’s a credibility problem. If factories can’t clearly show what they’re quoting, how can they expect anyone to trust their numbers?

Developers want to know two things:

  1. What am I getting?
  2. What will it cost me, soup to nuts?

Right now, too many quotes only answer half of those questions, and usually in fine print.

Fixing the System: Five Ideas

Here’s how the industry could start pulling itself out of this mess:

1. Create a Universal Quote Template
Imagine if every factory used a common framework that broke down every project into the same categories—structure, finishes, MEP systems, site setup, freight, taxes, and contingencies. Each factory could still plug in its own numbers, but at least the structure would be consistent.

2. Require Clear Inclusions and Exclusions
Quotes should have a mandatory section that spells out what is not included. If freight isn’t included, say it. If sales tax varies by state, note it. If installation is only “assisted set,” explain that.

3. Build Customer-Facing Configurators
Factories should invest in customer-friendly quoting software that pulls in their standard options but allows for project-specific specs. It shouldn’t take a trained engineer to figure out what a wall costs or whether it comes pre-wired.

4. Get the Architect and Factory Talking Early
Too many projects treat design and production as separate silos. Get the factory involved in the schematic design phase. Educate architects on modular design principles so their drawings are buildable and quote-friendly.

5. Add a “Quote Translator” Role
Some factories are starting to assign dedicated staff to review outgoing quotes for clarity and completeness. That simple quality-control step could save hours of confusion downstream and reduce the number of change orders later.

The Bottom Line

The offsite construction industry sells itself on speed, predictability, and cost control. But when a developer gets three wildly different quotes for the same project, that promise crumbles. If veterans like us struggle to decode them, newcomers don’t stand a chance.

If you continue having trouble understanding a factory quote for your project or home, Bill is here to help.

Bill Murray, experienced Advisor to the Offsite Construction Industry

 Sign up for a Free 30-minute Video talk about your company’s future options.

It’s Time to ReBuild It Better

Picture this.
You gather everyone in your offsite construction company—managers, drafters, production crews, even the guy who somehow always fixes the nail gun with chewing gum and a smile. The room is buzzing with quiet curiosity, waiting for the usual safety talk or production update.

Instead, you drop this bomb:

At first, they blink. Then it happens.

The Room Comes Alive

It starts with a few brave souls. Someone points out that the scheduling software causes more chaos than clarity. Another says the wall panel line was never set up for efficiency, just jammed into whatever space was left. A crew lead admits that training new hires is like tossing them in the deep end and hoping they float.

Suddenly, everyone’s talking. Not complaining—building.

Ideas fly. Frustrations finally see daylight. People who’ve quietly tolerated the daily grind are sketching out better ways to do it. You can almost feel the oxygen come back into the room.

For a moment, it’s electric.
And then… you say it.

Silence.
The air shifts from excited to nervous in a heartbeat.

Because now it’s real.

They picture their jobs changing—or disappearing. They picture production slowing down. They wonder who’s going to be blamed for the old way and who will be left standing when the dust clears.

And just like that, the enthusiasm that lit the room like a sparkler suddenly feels like a wildfire creeping toward their desks.

Change sounds exciting… until it sounds like risk.

Here’s where you find out what your company is really made of.

In a high-trust shop, your crew will lean in. They’ll want to help shape the future. They’ll volunteer to pilot new processes, rethink old habits, and prove that they’re part of the solution.

But in a low-trust shop, fear takes over. People retreat. They start quietly thinking about their résumés. Innovation dies in the same meeting where it was born.

You can’t bulldoze fear with enthusiasm. You have to build trust first, brick by brick.

Handled well, this moment can be a turning point. A company reborn from the inside out.

Handled poorly, it’s just another big speech no one believes, followed by a slow fade back to “the way we’ve always done it.”

The difference comes down to leadership.
Not the chest-thumping kind—the listening kind.
The kind that turns those raw, honest answers into an actual plan. A plan where employees lead the charge, not just watch from the sidelines waiting for the next round of chaos.

Asking “What would you change if we could start over?” can be the boldest, bravest question a factory owner ever asks.

But if you’re going to light that fuse, you’d better be ready to guide everyone through the explosion—and into something better on the other side.

Because this isn’t about tearing down a company.
It’s about finally giving everyone the chance to build it right.

If you believe it’s time for your factory to make some changes, Bill and I are here to help.

Bill Murray, experienced Advisor to the Offsite Construction Industry

 Sign up for a Free 30-minute Video talk about your company’s future options.

STOP, SMILE, and LISTEN

A Simple Habit That Can Change Your Entire Factory

Originally, I thought of writing this just for offsite factory owners and general managers, but as the words started to form, I realized something important: this message is for everyone. Everyone in an offsite construction factory. Everyone in any workplace, really. It’s about something so simple it almost sounds silly—and yet, it might just change your entire day.

It’s called: STOP, SMILE, and LISTEN.

Starting the Day on Empty

Imagine yourself as the owner or GM of an offsite construction factory. You’re building wall panels, components, or full modular homes. It’s 8:00 AM. You pull into your reserved parking space, walk through the front doors without making eye contact with anyone, and head straight to your office. You sit at your desk, take a deep breath, and wonder who or what is going to f**k up your day.

Sound familiar? That’s how far too many people start their morning—closed off, braced for the worst, and already wearing their frustration like armor. It’s not malicious. It’s just habit. But it’s also contagious.

Seeing What’s Already Going Right

Now let’s imagine something different. As you pull into that parking space, picture a big sign bolted to the wall in front of you: STOP, SMILE, and LISTEN.

So you stop. You look around. The production line is humming, your employees are already inside working, and trailers are lined up outside with modules ready to ship—real homes that someone chose to buy from your company. In the visitor parking area, you spot a couple of unfamiliar cars. Someone is here, right now, hoping to do business with your company.

That’s amazing, isn’t it? You just saw it—and appreciated it—instead of walking past it.

Creating Small Sparks of Connection

You step through the front door and are greeted by your receptionist. Normally you’d nod and keep walking, but today you stop.

“How are you doing this morning?” you ask.

“OK,” they answer, which these days can mean anything from “fine” to “hanging on by a thread.”

This is where you deliver your first SMILE of the day. “Just OK? It’s a beautiful morning out there.”

And suddenly, something shifts. They either agree and smile back, or maybe they open up about something personal—a sick child who’s finally better, a great dinner they had last night, or just the relief of finishing a tough week.

And you listen.

That simple, sincere moment has power. The person who greets everyone who walks in the door is now carrying a little spark of warmth, and they’ll pass it along to the next person who comes through. You don’t have to do it every day, but do it enough, and it becomes part of the air your team breathes.

Making It a Daily Practice

Keep doing this. Ask the receptionist who the visitors are meeting with. If someone new is talking with your corporate buyer, knock on the door, step in, shake their hand, and say, “Welcome to our factory.” Then walk out. That’s it. It’s not your job to buy things, but it is your job to build relationships.

A couple of times a week, stroll the production line. Stop for thirty seconds next to someone doing a great job or trying something new. Smile. Listen. Let them know you see them. Do the same with a salesperson you bump into in the hallway. These aren’t interruptions; they’re investments.

Why It Changes Everything

Before long, this practice rewires your mornings. The dread of “what’s going to go wrong today” gets replaced by “look at what’s already going right.” Negativity loses its grip.

Even better, you’ll start to really know the people who’ve chosen to work for you—their names, their stories, their talents. You’ll see them as more than job titles or productivity stats, and they’ll see you as more than a signature at the bottom of a paycheck.

And that is how workplaces transform—not with a grand announcement, but with one small decision made every day: STOP, SMILE, and LISTEN.

17 Hilarious Reasons Offsite Factory Owners and Managers Refuse to Listen to Consultants

Every week, someone reaches out to Bill and I with a question that starts like this: “We’re having trouble with production delays, change orders, waste, low sales, high turnover, inspection issues, vendor complaints, cash flow, software, robots, wild deer in the breakroom…”

And then comes the kicker: “Do you guys charge for advice?” (Yes. Yes, we do. But clearly, that’s not the real issue.)

Because when we do give advice—when it’s paid, free, scribbled on a napkin, or wrapped in a LinkedIn article—they nod politely, thank us, and then go do the exact opposite.

So here it is: 17 brutally honest (and ridiculous) reasons offsite factory management won’t listen to consultants:

1. “Because we had a meeting in 2009 that said we’d never need consultants.” That 90-minute PowerPoint still rules the boardroom like a sacred scroll.

2. “Our problems are unique, and no outsider could possibly understand them.” Yes, you’re the only factory with employees, delays, and 6,000 unfiled change orders. Clearly.

3. “We like to learn things the hard way. It’s tradition.” Similar to hazing, but for businesses.

4. “We’re this close to figuring it out ourselves.” Translation: We’ve been 95% of the way there since 2021. Just need one more intern and a miracle.

5. “We can’t afford a consultant, but we can afford another $400,000 software we won’t implement.” We call that ‘strategic confusion investment.’

6. “Our GM read a book once. That’s basically the same thing.” It was Who Moved My Cheese? and he keeps quoting it out of context.

7. “We’re not sure what a consultant even does, but we’re pretty sure we don’t need one.” Mystery breeds confidence.

8. “We’ve got a guy. He used to work for someone who once drove past a modular factory.” You mean Todd? Todd’s got strong opinions and zero experience. Perfect fit.

9. “We’ve been doing it this way for 30 years, and we’ve only been close to bankruptcy 12 times.” Solid track record.

10. “We watched a YouTube video called ‘How to Scale a Factory in 7 Days.’” Posted by someone who’s never held a hammer.

11. “If we listen to a consultant, our employees might think we don’t know everything.” Spoiler alert: they already know.

12. “We’re too busy fixing the mess we made from ignoring the last consultant.” Irony so thick you could trowel it.

13. “The consultant wanted to start by talking to our production crew. That’s not how we do things around here.” Yes, let’s keep decisions in the executive echo chamber where they belong.

14. “We just installed a suggestion box. We’re waiting for magic to happen.” So far, two paperclips and a pizza coupon.

15. “Consultants are just failed factory owners.” That’s true in exactly the same way coaches are failed athletes… oh wait.

16. “We don’t like outsiders with opinions. That’s what the owner’s brother-in-law is for.” Nepotism: the silent factory killer.

17. “We’d rather go out of business on our own terms, thank you very much.” And they will. With pride.

My Final Thought

Consultants don’t have magic wands—but we have seen what works and what doesn’t (including that $12 million framing robotics system you never unpacked). Listening to someone who’s been around the block might just save your factory from becoming the next great off-site “what could have been” story.

Bill Murray, experienced Advisor to the Offsite Construction Industry

Bill and I are here to help. Sign up for a Free 30-minute Video talk about your company’s future options.

Small Business or Hobby Business? The Truth About Modular Factories

After thirty years of walking into a modular factory, I ask myself the same question: Is this place truly a small business, or is it more like a hobby that just happens to produce a few homes? The answer isn’t always as obvious as it seems. Production volume, financial planning, and even intent all play a role in defining what a factory really is. And when it comes to survival, the difference is everything.

When a modular plant is building three or four ranch homes or two or three two-story homes each week, it’s operating like a small business. Dozens of employees are on the payroll, materials are moving in and finished homes are rolling out, and the line is humming most days. The factory is carrying the weight of regulatory compliance, inspections, taxes, and supply chains while meeting the demands of multiple builders or developers.

At this scale, the numbers can work. Volume spreads overhead, and even modest margins can start to add up. If the owners have a solid business plan and a marketing strategy that keeps builders in the pipeline, the factory has a legitimate chance to grow. But here’s the catch: without those plans in place, the factory quickly stalls. Volume alone doesn’t guarantee survival. Without discipline, focus, and the ability to adapt, even a small business factory finds itself struggling to cover costs and retain talent.

Now picture a plant producing just three or four homes a month. On paper, it looks like a business: the company is licensed, workers are employed, and homes are being built. But in practice, it operates more like an expensive hobby.

The economics simply don’t work at this level. The insurance bill, the mortgage on the building, the utility costs, and the payroll all arrive on time, regardless of how many homes ship out that month. When the line only moves a few times in thirty days, the very advantage of modular construction—efficiency through throughput—disappears. Unless the homes are luxury builds with enormous markups, margins collapse, and the operation limps along as little more than a workshop.

What makes the difference between a business and a hobby isn’t just production numbers. It’s the plan behind them. Factories that succeed know their markets, secure commitments from builders before the first panel is cut, and put as much energy into sales and marketing as they do into production. They plan for years ahead, not just for the next few orders.

The ones that fail rely on hope. They assume that orders will appear if the product is good enough. They lean too heavily on a single customer. They confuse passion for planning and enthusiasm for strategy. I’ve seen more than a few of these so-called factories close their doors within two years, and too many others plateau because the owners believed that production alone was the path forward.

Asking the Hard Question

So here’s the question worth asking: if a modular factory is producing just a few homes each month, is it really a business—or is it a hobby dressed up as one? And more importantly, can either model survive long-term without a clear business and marketing plan to push beyond the startup phase?

The brutal truth is this: without a strategy, the size of the factory doesn’t matter. Whether you’re producing four homes a week or three a month, the clock is already ticking, and it always runs out faster than you think.

If your factory fits the hobby model today, what’s your plan for turning it into a real business tomorrow?

Bill Murray, experienced Advisor to the Offsite Construction Industry

Bill and I are here to help. Sign up for a Free 30-minute Video talk about your company’s future options.

Building Without Footprints: What Carbon-Neutral Really Means for Offsite Construction

If you’ve ever heard the term carbon-neutral construction tossed around at a conference or slipped into a sales pitch, you may have nodded politely while wondering what it actually means. It sounds like one of those trendy buzzwords consultants and marketers love to throw into presentations. But for offsite construction, carbon-neutral isn’t just another industry fad—it’s quickly becoming a line in the sand for owners, investors, and regulators. And the truth is, it’s not nearly as complicated as some would have you believe. Let’s pick up the “big crayons” and draw it out clearly.

What Carbon-Neutral Means in Plain English

Every time a factory builds a module, a wall panel, or even a truss, carbon dioxide (CO₂) is released somewhere along the way. Cement plants, steel mills, lumber drying kilns, diesel-powered trucks, and even the electricity running saws and nail guns all contribute to the carbon “footprint” of a project.

Carbon-neutral means two simple things:

  1. Cut down emissions where you can. Use greener materials, smarter production methods, and efficient transportation.
  2. Clean up what’s left. Buy offsets like reforestation projects, renewable energy credits, or investments in carbon removal technology.

The idea is that when you tally it all up, the CO₂ your project put into the air has been canceled out by CO₂ taken out somewhere else. Net impact: zero.

Why It Matters to Offsite

For decades, offsite manufacturers have fought the uphill battle of convincing the world that factory-built doesn’t mean flimsy or cheap. In fact, the industry has made enormous strides in quality, safety, and speed. Now comes another opportunity: showing that offsite construction can lead the way in sustainable building.

Why does this matter? Because the biggest buyers of housing, commercial spaces, and even government-funded projects are demanding it. Developers want carbon-friendly buildings to attract investors. Cities are passing green building codes. Lenders are tying financing rates to sustainability goals. And perhaps most importantly, the next generation of homebuyers—Millennials and Gen Z—are far more likely to value eco-conscious construction than their parents ever were.

For offsite, this is a chance to stand out. Factories already run on repeatable, controlled processes. They waste less material than job sites. They use precision that site-built crews often can’t match. Leaning into carbon-neutral practices allows offsite companies to take what they’re already doing right and prove they’re miles ahead of traditional construction.

But Doesn’t This Cost More?

Let’s be honest: yes, it adds cost. But maybe not as much as you think.

  • Materials: Switching to low-carbon concrete or mass timber may run 1–5% higher than traditional materials. For a single-family home, that could be a few thousand dollars. For a multifamily project, it’s more—but still within reason compared to the overall budget.
  • Offsets: Purchasing carbon offsets adds another small layer. For an average house, offsets might cost less than the kitchen appliance upgrade. For a mid-sized development, they’re a fraction of the marketing budget.

And here’s the kicker: carbon-neutral buildings save money in the long run. Factories that optimize for energy efficiency spend less on power. Finished homes that are designed for low energy use cut utility bills for the buyer, making them more marketable. In the big picture, the return on investment often outpaces the upfront cost.

Can You Actually Measure This?

This is the part where people start to squirm. Measuring carbon emissions sounds like a fuzzy science experiment. But the reality is, it’s surprisingly trackable.

  • Materials: Cement, steel, and lumber all come with well-documented emission factors.
  • Transport: Diesel use can be calculated down to the gallon.
  • Factory Energy: Electricity and natural gas consumption are already on the utility bills.

Add it up and you get a pretty clear picture of how much CO₂ your project produced. Where it gets trickier is the offsets—like planting trees. A sapling today may not absorb significant carbon for years, and there’s always the risk it doesn’t survive. That’s why serious offset providers are held to certification standards to make sure the “clean-up” is real.

So yes, it’s measurable. Not perfect, but close enough to make it a serious tool rather than just a feel-good idea.

The Bigger Opportunity

Carbon-neutral isn’t just a cost or a box to check; it’s a chance for offsite construction to redefine itself. While site-built contractors are still wrestling with mountains of waste, inefficiency, and inconsistent building practices, offsite has the chance to say: We’re not only faster and more precise—we’re cleaner too.

Imagine a factory marketing its product as “the first carbon-neutral homes in the state.” Imagine developers pitching investors a multifamily project that’s net-zero impact from day one. Imagine local governments awarding contracts based not only on cost and timeline, but on carbon performance. Those scenarios aren’t futuristic—they’re already happening in pockets across North America and Europe.

The Bottom Line

Carbon-neutral construction doesn’t mean building with hemp rope and fairy dust. It means building smarter, reducing waste, and being accountable for the footprint we leave behind. Yes, it costs a little more today, but it’s quickly becoming the standard that owners, regulators, and buyers expect.

For the offsite industry, the message is clear: step up and lead, or risk being seen as just another old-school builder hiding in a factory.

Carbon-neutral is coming. The question is—will offsite construction be the one holding the crayon and drawing the path forward?