OFFSITE INNOVATORS

When Did Bootstrapping Get Replaced by PowerPoint Presentations?

I have a sneaking suspicion that if I walked into a room full of twenty- and thirty-something offsite construction startup founders and asked, “What does bootstrapping mean?” I’d probably be met with a few puzzled looks and someone quietly asking ChatGPT. Ask that same group about PowerPoint, AI, pitch decks,

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Questions We Hear From Owners

What’s My Offsite Business Worth? An article by Bill Murray Over the past few years, Gary Fleisher and I have had the opportunity to help owners think through one of the biggest decisions they’ll ever make—what comes next for their offsite business. Some are actively considering a sale. Others simply

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Why the Name Quality Homes Fits This Ontario Modular Builder

For nearly four decades, Quality Homes has been building modular homes and cottages for Canadian families, primarily across Ontario. That alone is worth noting. In an industry filled with companies that come and go, a factory that has been serving homeowners since 1987 has had plenty of time to prove

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Why Do Modular Startups Always Want a Brand-New Factory?

Sometimes the smartest startup begins with something already working. Whenever the idea of starting a modular home factory becomes the mission, I’m always surprised by how few startup principals seriously consider buying an operating factory instead of building a new one from scratch. Most startup teams arrive with a vision

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Before You Get in Over Your Head

Starting a new offsite construction factory is exciting. Maybe too exciting. There is something powerful about standing in an empty building, looking at a set of plans, and imagining production lines, finished modules rolling out the door, builders calling for more homes, and a company that finally solves the housing

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Whatever Happened to the Dream Factories of 2005?

A Time Capsule from Offsite Construction’s Past Around 2005, just a few years before the housing collapse of 2008 changed the trajectory of our industry, there was one person who seemed to know just about everyone who wanted to start an offsite construction company. His name was Don Carlson, publisher

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The Problem Isn’t the Problem. Your Meetings Are.

I’ve sat through hundreds of meetings over the years. Factory meetings. Executive meetings. Crisis meetings. Strategic planning sessions. Special task force meetings. Most of them started with good intentions. Someone identifies a problem, everyone agrees it’s important, the issue gets added to the agenda, opinions are shared, action items are

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Why Cash Flow, Not Profit, Decides Who Survives

Over the years, I’ve talked with dozens of people who wanted to build the next great modular, panelized, or volumetric factory. They usually have impressive business plans, sophisticated equipment layouts, experienced advisors, and enough confidence to fill a convention center. Most of the discussion revolves around production capacity, automation, labor

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The Most Dangerous Words in a Modular Factory: “Ask the Boss”

Over the past several months, I’ve spoken with several modular factory owners, managers, and developers considering vertical integration into manufacturing. In almost every conversation, I hear some version of the same statement: “I’m buried.” “There just aren’t enough hours in the day.” “Things are completely crazy right now.” Anyone who

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They Laughed at Her Brick. Today, We Build with Her Idea

Innovation has never had an easy time finding acceptance in construction. In fact, many of the ideas we now take for granted were once dismissed as impractical, unnecessary, or simply impossible. Sometimes the resistance comes because a product is unfamiliar. Sometimes it comes because changing long-established methods makes people uncomfortable.

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Fractional Management – the Offsite Industry’s Best-Kept Secret

Walk into almost any offsite factory and ask who’s really in charge of operations, finance, or long-term strategy, and you’ll usually get a confident answer followed by a quiet reality check. The titles are there, the responsibilities are assigned, but the experience behind them is often still developing. That’s not

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Overhead Creep: The Silent Killer of Factory Profits

Fourth in a series on improving the Bottom Line by 1% and more (For a list of all the articles, go to the end) I’ve talked to more than a few factory owners over the years who all say the same thing in slightly different ways. Sales are steady. Backlogs look decent.

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The Rise of Bioclimatic Design in Prefabricated Homes

Why climate-smart design is the next big shift for modular and tract builders For decades, homebuilding has followed a simple pattern: design the house, then make it comfortable by adding heating, cooling, and insulation. But today’s builders — especially in modular and prefabricated housing — are flipping that logic upside

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OFFSITE INNOVATORS