When we were kids, most of us had toys that didn’t come with instructions—or if they did, we ignored them. We just knew how they worked. A toy truck got pushed. A ball got thrown. A set of blocks became a tower, then a pile on the floor. Instinct took
And Why the Smartest Ones Bring in Help at Stage #2—Before It’s Too Late Every failed startup eventually tells a familiar story. They say they ran out of money. They blame the market. They point to interest rates, labor shortages, supply chains, or timing. Sometimes they even blame bad luck.
It’s a strange contradiction. Walk into any robotics-driven micro-factory, watch a crane set a modular box in minutes, or see a digital model render a building before it’s even built — and you’d think construction is racing into the future. Yet, the truth is hard to deny: in a world
Every B2B offsite production GM I talk to is busy. Busy fixing yesterday’s problem. Busy calming today’s customer. Busy worrying about tomorrow’s labor, margins, and schedules. But 2026 isn’t going to reward busyness. It’s going to reward preparation. Here are five actions every offsite production GM should already be planning
I may be beating a dead horse, but I feel so strongly about this particular aspect of leadership that I feel compelled to beat the drum touting the significance of culture, not only in the Offsite world but across the entire spectrum. It is without doubt the keystone of successful
When a modular company announces new partners and fresh capital, the industry’s first reaction is usually, “So… what really changed?” In Homeway’s case, the answer is everything that matters and nothing that shouldn’t. The Schieler family is still leading the company, the name is still Homeway Commercial, and the product
More Canadians are choosing to age in place rather than move into retirement facilities. Here’s how Quality Homes’ customizable modular bungalows — like the popular Riverstone — are redefining the forever home for retirees. QUALITY HOMES RIVERSTONE DESIGN For decades, retirement in North America followed a familiar script: sell the
After watching too many respected modular factories walk the Seven Stages of Slow Suffocation, you’d think someone would have invented a cure by now. But here we are—2025—and the pattern keeps claiming victims. Katerra isn’t the first, and it won’t be the last. Half the factories that look “fine” today
Enough negativity — this will probably be the last time I write about why factories fail. Not because the reasons have all been covered, but because I’ve spent enough time talking about the negative side of an industry I still believe has enormous promise. That said, one more needs to
There’s a quiet epidemic spreading through the offsite construction industry — and it’s not supply chain issues, labor shortages, or the latest round of code changes. It’s role confusion. Everyone’s suddenly an “advisor,” a “consultant,” or a “partner.” But too often, they’re none of those things. The result? Startups that
Cause and Effect Series
A new “Cause and Effect Series” by Bill Murray I’ve been asked many times, “Why do some modular factories make it while others don’t?” There isn’t one single answer—there are patterns. Over the next few articles, I’m taking a closer look at some of the most common causes I’ve seen
Ribal Zebian
I often hear about someone—or some company—that has a new idea to improve, restart, or outright fix a problem in construction. Every time I hear that word, new, I can’t help but smile. Not because I’m cynical (well, not entirely), but because “new” has become one of the most overused
Watching my 14-year-old grandson — a Gen Alpha kid who somehow squeezes four lifetimes into one — has completely changed the way I look at the future of our industry. This is a young man who taught himself to weld in his garage, sketches plans and builds backyard structures for
Why climate-smart design is the next big shift for modular and tract builders For decades, homebuilding has followed a simple pattern: design the house, then make it comfortable by adding heating, cooling, and insulation. But today’s builders — especially in modular and prefabricated housing — are flipping that logic upside
What would really happen if you ask your entire team how they’d restart your offsite construction company from scratch — and then tell them you’re ready to do it. Picture this.You gather everyone in your offsite construction company—managers, drafters, production crews, even the guy who somehow always fixes the nail
After thirty years of walking into a modular factory, I ask myself the same question: Is this place truly a small business, or is it more like a hobby that just happens to produce a few homes? The answer isn’t always as obvious as it seems. Production volume, financial planning,
The hum of saws, the clatter of hammers, and the laughter of young voices filled the Whitbeck Construction Education Center in Gansevoort, New York this summer. What might sound like just another week in the life of a bustling construction shop was, in fact, something far more extraordinary: the Northeast
Imagine this: 42 sleek, modern micro‑homes quietly springing up in East Chattanooga—affordable, sustainable, and community‑centered. Welcome to Valentina Estates, the first project of its kind in Tennessee, spearheaded by none other than former pro basketball player Rashad Jones‑Jennings. A true hometown hero, he’s swapping arenas for architecture, and the results are stunning.
When you finish your morning espresso, the last thing on your mind is what happens to those spent coffee grounds. Most of us assume they vanish into the trash, destined for landfills. But what if that leftover caffeine kick could help build your next home or office building? Thanks to
When rising sea levels and intensifying hurricanes threaten to wash away our coastal dreams, Seasafe Homes stands as a powerful beacon of innovation. Based in Tampa Bay, Florida, Seasafe isn’t merely building homes — they’re creating a new standard of resilience, speed, and energy efficiency designed to thrive where others
In a quiet corner of Durham, North Carolina, a small team of engineers is quietly working on something that could reshape the future of homebuilding. The company is called BotBuilt, and their mission is simple—but far from easy: use AI-powered robotics to solve one of the biggest problems in construction
In the words of Peter Drucker, “The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic.” Never has that statement rung more true than in the current crisis gripping housing markets across North America. We are living in a time of turbulence: high
When we were kids, most of us had toys that didn’t come with instructions—or if they did, we ignored them. We just knew how they
And Why the Smartest Ones Bring in Help at Stage #2—Before It’s Too Late Every failed startup eventually tells a familiar story. They say they
It’s a strange contradiction. Walk into any robotics-driven micro-factory, watch a crane set a modular box in minutes, or see a digital model render a
Every B2B offsite production GM I talk to is busy. Busy fixing yesterday’s problem. Busy calming today’s customer. Busy worrying about tomorrow’s labor, margins, and
I may be beating a dead horse, but I feel so strongly about this particular aspect of leadership that I feel compelled to beat the
When a modular company announces new partners and fresh capital, the industry’s first reaction is usually, “So… what really changed?” In Homeway’s case, the answer
More Canadians are choosing to age in place rather than move into retirement facilities. Here’s how Quality Homes’ customizable modular bungalows — like the popular
After watching too many respected modular factories walk the Seven Stages of Slow Suffocation, you’d think someone would have invented a cure by now. But
Enough negativity — this will probably be the last time I write about why factories fail. Not because the reasons have all been covered, but
There’s a quiet epidemic spreading through the offsite construction industry — and it’s not supply chain issues, labor shortages, or the latest round of code
Cause and Effect Series
A new “Cause and Effect Series” by Bill Murray I’ve been asked many times, “Why do some modular factories make it while others don’t?” There
Ribal Zebian
I often hear about someone—or some company—that has a new idea to improve, restart, or outright fix a problem in construction. Every time I hear
Watching my 14-year-old grandson — a Gen Alpha kid who somehow squeezes four lifetimes into one — has completely changed the way I look at
Why climate-smart design is the next big shift for modular and tract builders For decades, homebuilding has followed a simple pattern: design the house, then
What would really happen if you ask your entire team how they’d restart your offsite construction company from scratch — and then tell them you’re
After thirty years of walking into a modular factory, I ask myself the same question: Is this place truly a small business, or is it
The hum of saws, the clatter of hammers, and the laughter of young voices filled the Whitbeck Construction Education Center in Gansevoort, New York this
Imagine this: 42 sleek, modern micro‑homes quietly springing up in East Chattanooga—affordable, sustainable, and community‑centered. Welcome to Valentina Estates, the first project of its kind in
When you finish your morning espresso, the last thing on your mind is what happens to those spent coffee grounds. Most of us assume they
When rising sea levels and intensifying hurricanes threaten to wash away our coastal dreams, Seasafe Homes stands as a powerful beacon of innovation. Based in
In a quiet corner of Durham, North Carolina, a small team of engineers is quietly working on something that could reshape the future of homebuilding.
In the words of Peter Drucker, “The greatest danger in times of turbulence is not the turbulence—it is to act with yesterday’s logic.” Never has