Let’s talk about something that could change the way you market your business. You’ve probably heard about LinkedIn, right? In fact, you’re probably reading this on LinkedIn right now. It’s not just a place to update your resume or scroll through job postings. It’s a goldmine for growing your brand—and it’s free! By posting pictures, articles, and short videos 5-7 times a week, you can boost your visibility, connect with your audience, and build your business.
Let me show you how.
Build Credibility and Authority
Imagine this: every time someone opens LinkedIn, they see your name sharing valuable insights or showcasing your expertise. Over time, people will start associating you with authority and trust in your industry. When you consistently show up, you’re not just another profile; you’re the go-to person in your field.
Expand Your Network and Reach
Here’s the beauty of LinkedIn’s algorithm—it loves active users. Every time you post, you’re not just reaching your connections; you’re tapping into their networks too. Think about it: one like, comment, or share can put your content in front of thousands of people you’ve never met. The more you post, the more people you reach.
Generate Organic Leads
Forget about spending a fortune on ads. LinkedIn gives you a chance to connect directly with your audience, for free. When you share content that solves problems or showcases solutions, you’ll naturally attract people who need what you offer. That’s called organic lead generation, and it works.
Low-Cost, High-Impact Marketing
You know what’s great about LinkedIn? Posting doesn’t cost a dime. Sure, it takes time (or you can get help with that), but the return on investment can be massive. It’s an easy way to stay top-of-mind with your audience without constantly dipping into your marketing budget.
Build Meaningful Relationships
Here’s the thing about LinkedIn—it’s not just about posting. It’s about engaging. Every comment or message is a chance to build a relationship. And those relationships can lead to partnerships, collaborations, or even direct sales. All because you showed up and joined the conversation.
How to Find the Right Person or Company to Help You
Now, I get it. Posting consistently can feel like a lot, especially if you’re busy running your business. The good news is, you don’t have to do it all yourself. Let me help you figure out how to find the right person or company to support you.
Look for Industry Experience
First, find someone who knows your industry. They need to understand your audience and what makes them tick. Check their portfolio or LinkedIn profile to see if they’ve worked with businesses like yours before.
Check Their LinkedIn Activity
This one’s important: if they’re going to manage your LinkedIn, they should be crushing it on their own profile. Are they posting consistently? Are people engaging with their content? If they can market themselves, they can market you.
Prioritize Creativity and Analytics
The best LinkedIn marketers blend creativity with strategy. They’ll create content that grabs attention and use analytics to make it even better. Ask them how they measure success and refine their approach.
Read Reviews and Testimonials
Don’t just take their word for it. Look for reviews from other clients. If they’ve helped businesses like yours, they’re probably a safe bet.
Start Small with a Trial Period
Before diving into a long-term contract, test the waters. Start with a trial period to see how well they understand your business and whether their content resonates with your audience.
Use LinkedIn’s Built-In Tools
Here’s a pro tip: use LinkedIn to find your LinkedIn manager. Search for terms like “LinkedIn content manager” or “social media strategist.” Check out their profiles, connect with them, and start a conversation.
Posting on LinkedIn 5-7 times a week isn’t just a marketing tip—it’s a game changer. It’s about showing up for your audience, building trust, and staying top-of-mind. Whether you decide to handle it yourself or bring in a pro, this strategy can transform your business. So, what are you waiting for? Start posting today and watch your LinkedIn presence take off.
