When a modular company announces new partners and fresh capital, the industry’s first reaction is usually, “So… what really changed?” In Homeway’s case, the answer is everything that matters and nothing that shouldn’t. The Schieler family is still leading the company, the name is still Homeway Commercial, and the product range is as wide as ever — but now they’ve added a powerhouse housing developer and a solid investment group to fuel a steady pipeline, national expansion, and a level of sustainability most factories only dream about.

To clear the air and share what this new chapter truly means for builders, developers, and GCs across the country, I sat down with Bob Schieler for a candid conversation about the “new but still very familiar” Homeway.

Bob Schieler, VP of Sales, Homeway Commercial

Modcoach:

Bob, when people hear that Homeway entered into a partnership with a housing developer and a new investment group, the first question they ask is, “What does this actually mean?” So let’s start there. What changed — and what didn’t?

Bob Schieler:

What didn’t change is probably the best place to begin. We’re still Homeway Commercial. The Schielers are still here, still involved every day, still managing the company the way builders, developers, and GCs have known us for years. Our name isn’t changing. Our values aren’t changing. And we’re still building everything we’ve always built — single-family developments, townhomes, apartments, hotels, dorms — the whole spectrum of modular construction.

What did change is the level of support behind us. We partnered with a strong housing developer and a solid investment group, which gives us something most modular factories struggle to maintain: a sustainable pipeline and the resources to grow at a whole new level.

Modcoach:

A lot of factories claim they’re “recapitalized” — then they go right back to trying to find 100% of their own work with the same struggles as before. You’re saying this is different?

Bob:

Exactly. This isn’t like we got a cash infusion and crossed our fingers. What we have now is a permanent, strategic partnership. Instead of waking up every morning hoping the phone rings, we wake up with real, ongoing opportunities already in motion.

We have work coming to the factory because of our new partners, and we have the independence to continue selling to builders, developers, general contractors, and owners across the country. We’re not locked into building only for our partner’s projects. In fact, we’re pursuing outside sales aggressively because we want to keep doing what Homeway does best: serving the broader market.

CLICK HERE for the Complete Story Behind Homeway Commercials’ Holiday Inn Express build

Modcoach:

That’s something I wanted to dig into. People will wonder: Is the new Homeway just focused on the developer you partnered with? Or are you still open to outside clients nationwide?

Bob:

We’re absolutely open — and actively selling nationwide. Our goal now is to do both: support our partner’s pipeline and expand our footprint by working with developers, GCs, architects, builders, and owners from coast to coast.

If you’re a builder or developer looking for a long-term modular partner, we want to talk. We’re not “internal-only.” We’re not boxed into one region or one client. We’re Homeway — and that means we’re here to build for the entire country.

CLICK HERE to take a 3D tour of the Homeway Commercial Factory

Modcoach:

So this expansion isn’t narrowing your focus. If anything, it’s widening it.

Bob:

Exactly. The best way to put it is:
We’re the same Homeway — we just have more horsepower under the hood.

We have the capital, the partners, the pipeline, and the production capacity to take on more work than we ever could before. And we’re building the same wide range of projects: single-family communities, multifamily, hospitality, student housing — you name it.

Modcoach:

Let’s address another common industry question: Are the Schielers still running the show?

Bob:

Yes. The Schielers are still here. We’re involved in every decision. We’re managing operations. We’re guiding the strategy. Anyone who’s worked with us before will recognize the same leadership and the same family commitment. The partnership didn’t replace us — it empowered us.

Modcoach:

Builders and developers want stability. They want predictability. They want to know the factory they partner with will be around next year — and five years after that. How does the new structure provide that?

Bob:

I won’t sugarcoat it: most factories are forced into a feast-or-famine cycle. We lived that reality like everyone else. The partnership ends that cycle for us.

We now have a reliable pipeline through our developer partner and the financial strength of our investor group. That stability allows us to grow capacity, invest in technology, hire strategically, and deliver at a scale that helps everyone: us, our partners, and every builder or developer who works with us.

Modcoach:

For someone hearing this for the first time, how would you summarize what the “new” Homeway really is?

Bob:

Simple:

1. Same name
2. Same Schieler family leadership
3. Same product range — from homes to hotels to multifamily
4. Same national service area
5. But now with the backing, pipeline, and support to grow like never before

We didn’t lose our identity. We strengthened it.

Modcoach:

Last question. What do you want builders, developers, and GCs across the country to know right now?

Bob:

That we’re ready. Ready to partner. Ready to build. Ready to take on projects of any scale. And ready to help bring modular solutions to markets that desperately need them.

Homeway has always been a trusted name in modular construction. Now we have the partnerships and resources to take that trust — and our clients’ projects — even further.

CONTACT Bob Schieler to share your next project or new home – [email protected]